Go to your laptop or phone right now. Open your chosen search engine and enter the word ‘bakery.’ Note that we didn’t specify our search. For example, we didn’t ask, “What is a bakery?” or “German word for the bakery.” We also didn’t ask for “bakeries in New York” or “bakery near me.” Yet, your search engine will have covered all these bases: it has given you a link to an encyclopedic entry and a few bakery-related websites. In addition, it will suggest a list of things “people also search for.” Most importantly, it has given you suggestions for bakeries near you. Even without you specifically looking for it. This is the power of local SEO. Now go ahead and try the same experiment with other businesses and terms: lawyer, groceries, pet barber – even marketing.
What Is Local SEO?
What would have been the stuff of science fiction as recently as the early 1990s has become an everyday occurrence. Search engines scour the vast universe of the internet for us to provide relevant (important word!) results to our searches. Most importantly, though, it will also offer results near us. As a business, your local clientele is your bread and butter (unless you are some sort of corporate juggernaut like Coca-Cola). This is especially true if you are in retail, the service industry, or a contractor. Therefore, once people near you enter a search term related to your business, you want your business to pop up as one of the top results. To achieve that means, you need to be conducting local SEO.
Why You Should Work With A Local SEO Company
Can you conduct local SEO yourself? Technically, yes. You will need a full-fledged local SEO strategy and, more than likely, a full-time SEO specialist who can implement and regularly keep up with changes to Google’s algorithm and your competition’s efforts to outperform you.
For many local businesses, it is, therefore, more convenient (and affordable) to work with companies offering professional local SEO services. We at MarketingBlendz are your local Ottawa local SEO experts. We provide local SEO services tailored to your business that can give you the edge against your competitors by:
- Improving conversion ratesimproving online visibility
- Improving your SERP ranking
- Build citations network
- Comprehensive customer review strategy
All of this with local SEO in mind.